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by Scott Bailey
For many retailers, developing a marketing database can be a daunting task. Your vision is a single source of data that’s accessible to manage, analyze and report customer interactions. The reality is that developing this asset can be time consuming and expensive. Furthermore, once in place, there’s no guarantee that the database will be used… more » |
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Luxury bedding brand Boll & Branch has begun to sell its products via an e-commerce site. By going direct to consumer, Boll & Branch has been able to keep its prices competitive without sacrificing the quality on which the brand has built its reputation (its products are made with certified organic cotton). In this episode… more » |
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It's often said that B-to-B companies lag behind their B-to-C counterparts when it comes to selling their products and services online. From personalizing the shopping experience to offering a seamless checkout process, many B-to-B brands are playing catch up when it comes to e-commerce. Further complicating matters is that time isn't on their side. Business… more » |
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The New York Times
American Apparel, the one-time arbiter of edgy made-in-America cool, filed for bankruptcy protection early Monday, its business crippled by huge debts, a precipitous fall in sales, employee strife and a drawn-out legal battle with the retailer's ousted founder, Dov Charney. The Chapter 11 petition, approved by the board, was filed in federal bankruptcy court in Delaware.… more » |
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PowerRetail
Tech pureplay retailer Newegg was taken down by hackers last week as part of an extortion attempt. Visitors to the site began to notice problems early last Thursday evening, reporting an inability to access the site via Twitter. Newegg shortly thereafter acknowledged the issues, and staff were able to put up resistance, but problems continued for… more » |
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How much do you know about search engine optimization? Probably a little bit. What about SEO on marketplaces? Probably a lot less. Getting found on marketplaces like Amazon.com and eBay among millions of other products doesn’t happen by accident. In this e-book, we’ll dissect all the ways you can increase your chances of showing up on marketplaces. more » |
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Most organizations that conduct e-commerce transactions understand the value and importance of data security and the use of tokenization to protect their customers' data and, ultimately, their own reputations. Use our tip sheet to ensure you understand the eight most critical considerations when selecting a data security solution. more » |
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Re/code
Pinterest is hoping to be a shopping destination this holiday season, and it's adding more partners to make that clear to shoppers. The popular online image board says it’s partnered with e-commerce software providers Bigcommerce, Magento and IBM Commerce to give thousands more merchants the ability to sell products on the platform through Pinterest’s Buyable Pin… more » |
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Bloomberg
As department stores and publishers join the ranks of those offering luxury goods online, they're running into a new breed of competitor: makers of the designer clothing, handbags and accessories they sell. The shift is making the internet look more like the real world. Department stores, after all, compete with shops owned by the likes of… more » |
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Is your e-commerce business performing at full potential? Find out how to optimize your e-commerce platform for ROI success with The Definitive Guide to eCommerce Success. This e-book will help guide your decisions for choosing the right technology, optimizing fulfillment services and delivering memorable customer shopping experiences. more » |
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Forbes
For some, "surge pricing," the use of algorithms to automate price increases on products and services in periods of high demand and limited supply, adheres to a basic principle of the free market economy. Others see it as a form of price gouging. Regardless of your point of view, the use of surge pricing appears… more » |
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