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Apple Quietly Acquires AI-Powered Music

 

Apple Quietly Acquires AI-Powered Music Startup As Service Subscribers Near 800 Million

 Dylan Smith

 February 8, 2022

Apple has reportedly purchased London-based startup AI Music. Photo Credit: Zhang Kaiyv

About 10 days after revealing that its services boast a combined total of almost 800 million subscribers, Apple has reportedly acquired London-headquartered AI Music. The artificial-intelligence startup generates personalized soundtracks and music based upon users’ preferences and inputs.

Outlets including Bloomberg have reported on the sale, but at the time of this piece’s writing, higher-ups at Apple and six-year-old AI Music hadn’t commented publicly on the matter. The under-the-radar deal closed “in recent weeks,” according to the same source, with AI Music having employed some 24 individuals pre-sale.

Though the AI-driven business’s website is no longer live, its LinkedIn page explains that the company is “on a mission to redefine how we create, interact and experience music.”

“AI Music allows brands, developers and sonic adventurers access to our intelligent music library,” AI Music’s LinkedIn description continues. “Our goal is to give consumers the power to choose the music they want, seamlessly edited to fit their needs or create dynamic solutions that adapt to fit their audiences.”

Needless to say, it’ll be interesting to see how Apple – which currently has over 785 million subscribers across Apple Music, Apple Fitness+, Apple Arcade, and other services, as mentioned – integrates AI Music’s technology moving forward.

From customized workout experiences on Apple Fitness+ to mood-tailored Apple Music listening options and even user-specific gaming soundtracks, there seems to be no shortage of potential applications for AI Music. More broadly, the Primephonic owner Apple has purchased the startup as artificial intelligence continues to play an increasingly significant role in the wider music industry.

AI-powered music platform Aimi, for instance, closed a $20 million Series B in November of 2021. The three-year-old company utilizes AI and artist-crafted beats to create customized electronic music for users. Other players in the space are turning to artificial intelligence to separate music and to discover unsigned acts with the perceived potential to achieve commercial success.

And specifically on the streaming side, Spotify has patented AI technology that would do everything from analyze song lyrics to determine the mood of listeners (based upon their tone of voice) and recommend tracks accordingly.

But the addition of AI Music to Apple’s portfolio could help the Cupertino-headquartered company to develop its own suite of artificial-intelligence functions on Apple Music, which has worked to stand out in the crowded streaming-service arena by embracing high-definition audio as well as exclusive DJ mixes and livestream performances.

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Lockdown Blues – The Bottom Barrel Blues Band

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New post on Sugar Music Lockdown Blues – The Bottom Barrel Blues Band by Sugar Music News Featuring Robin Auld, Steve Walsh, Simon Orange, Tonia Möller, Schalk Joubert, Willem Möller, Kevin Gibson, Mauritz Lotz & Nico Mac "Lockdown Blues" is a blues song created and performed by the Bottom Barrel Blues Band - a collaboration of prominent South African contemporary musicians. It was recorded individually by the artists in isolation during the 2020 Covid-19 pandemic lockdown. True to the nature of the blues, "Lockdown Blues" is an uplifting, bitter-sweet tune depicting the challenges of life under lockdown regulations. It is produced by the Cape Town Music Academy (CTMA), a Cape Town based not for profit company, creating opportunities for local contemporary musicians. During the Covid-19 pandemic many musicians have experienced a harsh decline or complete halt in income due to lockdown regulations and the ban on public gatherings. But despite these challenges, musicians will always express themselves, practice their craft and collaborate. We therefore urge you to please support your local musicians by continuing to buy their albums, follow their online and streaming initiatives or by making a financial donation. For more info on how you can donate to contemporary musicians in South Africa, please contact the Cape Town Music Academy at info@ctma.co.za. “I think music in itself is healing. It’s an explosive expression of humanity. It’s something we are all touched by. No matter what culture we’re from, everyone loves music.” ― Billy Joel Credits: Music by Robin Auld Lyrics by Nico Mac/Robin Auld/Simon Orange Video created & edited by Schalk Joubert Arranged, Mixed & Mastered by Robin Auld Executive Producer - The Cape Town Music Academy Robin Auld - Vocals, Guitar & Harmonica Simon Orange - Vocals & Keyboards Steve Walsh - Vocals Tonia Möller - Vocals Kevin Gibson - Drums Schalk Joubert - Bass Willem Möller - Guitar Mauritz Lotz - Guitar This free site is ad-supported. Learn more ​ Sugar Music News | May 21, 2020 at 11:42 am | Tags: Blues, Lockdown | Categories: Cape Town, Music, New Music Now, SA Music, South Africa, Video, Videos | URL: https://wp.me/p310IL-224

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